Growth Equations
A toolkit for sales & marketing leaders to rapidly evaluate and analyze the metrics they need for growth.
Leads Needed Calculator
You have an MRR goal for the year, but how will you hit it? This simple calculator uses MRR growth and sales velocity assumptions to determine how many leads it will take to reach your sales targets.
SaaS Plateau Forecaster
Based on a standard set of SaaS performance metrics, when will growth slow, and at what MRR? This calculator forecasts when a recurring revenue business will reach a revenue plateau.
SaaS Goal Setting
What difference would it make to steadily improved one or more of the key metrics of a SaaS business? Which metric should a SaaS leader focus on next? Which one would yield the greatest return with the least amount of effort? This calculator aims to answer these questions by allowing you to compare a baseline versus improvements to key SaaS metrics.
MRR Growth Forecast
A simple engine to calculate the growth of MRR over time for a Software-as-a-Service (SaaS) business. Uses a month-over-month growth assumption. Compare your funnel-based forecast against linear and compounding growth trendlines.
SaaS Growth Formula
Calculate and visualize the effects of customer acquisition, customer retention and revenue expansion across 18 months of SaaS company growth given an acquisition rate and average revenue per new customer.
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