SaaS Goal Setting

What difference would it make to steadily improved one or more of the key metrics of a SaaS business? Which metric should a SaaS leader focus on next? Which one would yield the greatest return with the least amount of effort? This calculator aims to answer these questions by allowing you to compare a baseline versus improvements to key SaaS metrics.

Funnel KPI's

Traffic
Signup rate

Traffic

Target
Projected

New trials

Target
Projected

Revenue KPI's

ARPC
Churn rate
Conversion rate

Monthly recurring revenue

Target
Projected

Churned revenue

Target
Projected
If you reach your goals, this will impact your MRR with
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